Police are seeking urgent assistance to locate a 36-year-old woman missing from McDowall (North Brisbane) since Christmas Eve.
Emma Hay left a residence on Bisset Place around 11am and is believed to be travelling to Noosa, potentially using public transport or ride-sharing applications.
Police and family hold concern for her safety, due to a medical condition and may appear dazed and confused if approached by members of the public.
She is described as Caucasian in appearance, around 160cm tall, of proportionate build with short brown hair and blue eyes.
Investigators are appealing to Emma, or anyone who knows her whereabouts, to come forward.