Police are appealing for public assistance to help locate missing Lucknow woman Julie Jones.
The 55-year-old was last at her home address on Princes Highway about 1.30pm today.
Police and family are concerned for her welfare.
Investigators have released an image of Julie in the hope someone recognises her and can provide information regarding her current whereabouts.
Anyone with information is urged to contact Bairnsdale Police Station on 5150 2600.