The 2021 edition of the much-loved Moomba festival will proceed, with a revised program and format to ensure the event will delight Melbourne families and meet COVID-19 safety requirements.
Lord Mayor Sally Capp said the message from the community has been loud and clear - Melburnians want Moomba to proceed.
"We have been working closely overnight with the events industry and the Victorian Government to ensure we can deliver a reimagined Moomba 2.0," the Lord Mayor said.
"The circumstances of the past year have meant we were not able to host the traditional Moomba festival that the community has come to know and love.
"The decision to cancel Moomba was a mistake. We always planned to host events over the March long weekend but we have worked tirelessly overnight to ensure more events will be put on as part of Moomba 2.0.
"To all the small businesses, suppliers and creatives that work closely with the City of Melbourne, we remain committed to delivering events across our city."
Instead of the usual festival featuring a parade, water skiing and the Birdman Rally, Moomba 2.0 will be a series of fun, family friendly events and attractions across the city that will help bring the buzz back to Melbourne.
The revised program will include:
- The Moomba Carnival at Alexandra Gardens with smaller rides for the kids, and thrilling rides for teenagers and adults.
- Roving performers, entertainers and creative installations.
- Food trucks running alongside the carnival with hot dogs, fairy floss and some healthy options too
- A busking competition in the city centre where the winner will receive a 'golden ticket' to Melbourne's best events
- Significant buildings across the city will be lit up in red to encourage everyone to show their love for Melbourne
- An extended program of pop up music performances and street art installations in city laneways
- A Moomba Conversation event at the Library at the Dock
- Concerts at the Myer Music Bowl featuring stars like the Cat Empire, Spiderbait, Jebediah and Bodyjar
- Kids at the Bowl - four performances on Saturday and Sunday of the Labour Day weekend, featuring Justine Clarke, Jimmy Giggle, Dan Sultan, and Pevan & Sarah.
- The Australian Skate League National Championships at Riverside Skate Park
- An Immersive Digital Forest at ArtPlay from Saturday 6 to Monday 8 March
The Lord Mayor said Melburnians would be able to enjoy a Moomba long weekend filled with events, which will also help to support local jobs and businesses.
"I'd like to thank the Victorian Government, and particularly Minister Pakula, for working with the City of Melbourne to ensure Moomba can proceed and deliver a family friendly festival for our city," the Lord Mayor said.
City Reactivation Portfolio Lead Councillor Roshena Campbell said Moomba is a favourite event for many Melburnians.
"We are pleased to be able to offer Moomba 2.0, with a revised program this year," Cr Campbell said. "We have worked hard overnight to bring back iconic elements of Moomba including the carnival for our families and the beloved Moomba monarchs.
"Traditionally, the event has contributed more than $32 million to the city's economy each year. While the numbers will be lower this year, it is more important than ever to help support our tourism, creative and events industries."
"Everything we can do to support these industries now helps to ensure we keep Melburnians in work and support so many small businesses that rely on our reputation as one of the world's best event cities."
Moomba 2.0 will be a COVID-safe event, with ticketing and COVID-safe marshals across all sites.
The City of Melbourne thanks its valued Moomba partners for their support, including the Victorian Government, Transport Accident Commission, Nine News, oOh!media, Ticketek and Wallaby Wate
/Public Release. This material from the originating organization/author(s) might be of the point-in-time nature, and edited for clarity, style and length. Mirage.News does not take institutional positions or sides, and all views, positions, and conclusions expressed herein are solely those of the author(s).View in full here.
