The Australian Government is launching the next phase of the influencer-led youth vaping education campaign, to spark a conversation with the next generation of young Australians about the harms of vaping and nicotine addiction.
Six new influencers have been enlisted for phase 2 of the campaign including Paralympians, professional football players and gamers joining the campaign.
The latest research from the Cancer Council's Generation Vape study shows that the government's comprehensive national approach to tackling vaping is contributing to it becoming less socially acceptable.
A range of influencers popular with 14- to 20-year-olds will be engaged to the misinformation on social media, including:
- Col Pearse
- Cxloe
- Phos
- Aunty Salma
- Tedsthetics
- Samuel Stubbs.
These influencers already have the attention of young Australians, and span the arenas of gaming, comedy, sport and other lifestyle interests. They will reach young people in their own unique style and tone, communicating authentically about the health harms not to vape.
During the first phase of the youth vaping education campaign, the Australian Government sponsored influencer content was viewed over 8 million times and gathered more than 650,000 likes.
Anyone who wants support to quit vaping should reach out to their health professional, download the MyQuitBuddy App or visit www.health.gov.au/vaping.
Quotes attributable to Minister Butler:
"There is an enormous amount of misinformation and online advertising designed to lure teenagers into vaping.
"Together with the Albanese Government's world-leading vaping reforms, education is a key step to stopping Big Tobacco companies from luring a new generation into nicotine dependency.
"It's pretty clear that teenagers don't watch TV or listen to Health Ministers, much as I might like them to, which is why we've partnered with influencers that young people listen to: from comedians, to sport stars and gamers, and everyone in between."
