Building Momentum for naked Retreats’ Future Expansion
naked Group, a premium lifestyle brand established in China, today announced three executive appointments for its resort business (naked Retreats) – Han Zantingh has been appointed as Chief Executive Officer of naked Retreats; Charles Young joined the company as Chief Operating Officer; and Caspar P. Schmidt has taken up the role of Chief Executive Officer of naked Retreats International Business. The newly structured international leadership team not only showcases naked Retreats’ long-term commitments for growth, but also reflects its strategic plan for future business expansion in both domestic and overseas markets.
Han Zantingh joins naked Retreats as CEO with more than 20 years’ experience in management of business and lifestyle brands. Coming from the Netherlands and with a recent 13 years in China, he has gained a deep understanding of Asian and especially Chinese market and culture. He was previously the Vice President of Marketing of Carlsberg China, and with proven achievements in leading business growth and accelerating innovation by improving and optimizing communications and marketing strategies. After joining naked Group, Han will manage naked Retreats’ business performance and development, and will also devote himself to create more opportunities and possibilities for naked brand.
Coming from the United States, Charles Young is COO of naked Retreats. He has over 25 years of hotel management experience and worked for 7 different brands, including Hyatt Centric Waikiki, Hawaii, and Marriott Hotel Hollywood Beach. After joining naked Group, Charles will focus on the systematical operation and management of naked Retreats, lead superior customer service, as well as accelerate business development.
Caspar P. Schmidt is the CEO of naked Retreats International Business. With over 20 years of experience in the hospitality industry, he thrives in operating multiple million-dollar assets for owners and consistently delivering excellent above-market results. Caspar has tremendous experience in hotel brand development and business pitches for large hotel projects and is a preopening specialist, with a solid understanding of how to restructure existing businesses to make them more profitable. Before joining naked Group, he held the role of Group COO of Sydney’s boutique hotel brand Veriu; he also spent 13 years with Toga Far East Hotels in several senior management positions in Australia and Europe. In the future, Caspar will have the overall responsibility for all commercial operations of naked Retreats’ overseas businesses to achieve the strategic development goals in new markets abroad.
As the core business of naked Group, naked Retreats is renowned for its unique design and high-quality service and has become a must-visit destination in China for travelers. In 2017, naked Castle was opened, and it has become a new benchmark for premium resorts in Moganshan, together with naked Stables. In the future, naked Retreats will still be committed to connecting people to live light, healthy and sustainable. Moreover, it will deepen cooperation within the industry and keep curating immersive local experiences in the pristine environments for all guests by developing long-term market strategies to make naked Retreats a world-renowned resort and lifestyle brand.
SOURCE: naked Group