New Book: Do-Gooders at End of Aid: Scandinavian Humanitarianism in Twenty-First Century

UiO-researchers and Nordic Branding-members Kristian Bjørkdahl and Antoine de Bengy Puyvallée have edited this newly published volume on the Scandinavian humanitarian brand.

Source: UiO.


Scandinavia has a long-established brand of humanitarianism and international solidarity. This edited volume explores different problematics related to this theme: The brand’s resilience (Chapter 1), instances of negative nation branding (Chapter 2), and the so-called “peace brand” (Chapter 4), among others.

The book is of interest to both academic and general audiences. It also happens to be the third book published through Nordic Branding, the previous ones being Children’s Rights in Norway: An Implementation Paradox? (edited by Malcolm Langford, Marit Skivenes, and Karl Harald Søvig) and Gender Equality and Nation Branding in the Nordic Region (edited by Eirinn Larsen, Sigrun Marie Moss, and Inger Skjelsbæk).

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