New Data Shows Value of Australia's Creative Sector

Dept of Infrastructure, Transport, Regional Development and Communications

The Albanese Labor Government has released updated figures highlighting the significant contribution of the cultural and creative sector to our economy.

The research found that the cultural and creative sector added $67.4 billion to Australia's economy in 2023-24, comparable to the Rental, Hiring and Real Estate Services industry.

The cultural and creative sector contributed 2.5% to Australia's economy in 2023-24. This is a 6.6% increase from 2022-23, with Australia's overall nominal GDP tracking at 4.1% growth.

The largest contributors were advertising and promotion, print media and publishing, film and television and architecture services.

This research is a key action of Revive, Australia's National Cultural Policy, and will assist the government with future targeted investment.

Minister for the Arts, Tony Burke, said it was encouraging to see the cultural and creative sector performing so strongly.

"These results demonstrate the positive impact of a strong arts and cultural sector on Australia's economy, this is why we introduced Revive.

"There's always room for growth and our government is continuing to make targeted investments to ensure our creative economy continues to thrive."

Conducted by the Bureau of Communications, Arts and Regional Research, the Cultural and creative activity in Australia 2014-15 to 2023-24 follows an updated methodology developed in 2024 to more accurately reflect the contribution of this important activity.

The research is available here: Bureau of Communications, Arts and Regional Research.

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