Today, Optus has launched its latest advertising campaign, bringing optimism in action to life this Sydney WorldPride.
Today, Optus has launched its latest advertising campaign, bringing optimism in action to life this Sydney WorldPride.
As the proud Premier Network Partner of Sydney WorldPride 2023 and Sydney Gay and Lesbian Mardi Gras (2022 and 2024), Optus, through this campaign, is aiming to celebrate its commitment to diversity by encouraging people to say yes to their true selves, and yes to embracing peoples' differences.
The campaign leverages and celebrates proud members of the Optus family. The campaign emphasises that no matter who you are, where you come from or how you identify, we should be celebrating diversity and individuality every day, which ultimately creates a better place to live.
Matt Williams, Optus Managing Director, Marketing and Revenue, said: At Optus, we believe its our differences that make us stronger and that great things happen when we lift each other up. Thats why our employee-led LGBTQIA+ network, Express Yourself, embraces the diversity of our amazing people."
True to the spirit of optimism that underpins the brand ethos, Optus formalised its Employee Networks in 2022 as part of its Diversity, Inclusion and Belonging strategy. These employee networks represent the multifaceted Optus organisation including Culture and Heritage, Women, Ability and Disability, and Veterans and Services, and allies.
The campaign launches this week, with YouTube, Social and BVOD nationally, followed by OOH and official Sydney WorldPride partner activations from next week.
