OPTUS LAUNCHES COVERAGE COMMITMENT NETWORK CAMPAIGN

Optus has launched the second instalment in its popular network campaign series announcing a coverage commitment offer to customers who sign up to a new service on selected 24-month handset plans.

Brought to life by award-winning Australian director Steve Rogers, the second film in the campaign features well known actor Huw Higginson, who previously starred in the British TV series, The Bill.

Optus Head of Marketing, Melissa Hopkins said, the campaign shows a man walk out of confinement because hes unhappy with his current situation, reinforcing our commitment to not hold new customers hostage if they arent happy with Optus mobile coverage.

Its also a timely reminder for those who arent with Optus today that if they arent happy with their provider, they should give Optus a go.

In the past five years Optus has invested more than $5 billion in our network to improve coverage, capacity and speed and will continue to invest into the future.

We believe in the quality of our premium network and if new customers try Optus and if the coverage is not right for them, they can choose to leave, Ms Hopkins said.

The campaign was shot in Parramatta and Maitland Gaol. It will run on TV, in cinema, print and outdoor in selected Australian capital cities and key regional areas.

Click here to view to campaign.

Credits:

Director: Steve Rogers

Creative Agency: 72andSunny Sydney

Production Company: Revolver

Research Agency: Forward Scout

Media Agency: UM

Design Agency: Yes Agency

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