Shellharbour City Council is inviting the community to help shape the future of tourism in the region, as part of the development of a new Destination Management Plan (DMP).
The DMP will be Council's roadmap for tourism over the next five to 10 years. It will guide how Shellharbour grows its visitor economy in a way that celebrates what makes the City special, while protecting the community's lifestyle.
Caption: An industry participant taking part in one of the activities during the recent Destination Management Plan workshop at the Shellharbour Civic Centre. Image courtesy of Shellharbour City Council
Shellharbour City Mayor Chris Homer said the plan was an opportunity to build on the region's strengths so that tourism could continue to support local jobs, businesses and experiences.
"Shellharbour is a vibrant coastal city with world-class natural attractions, a thriving marina, and a growing reputation as a destination for adventure, culture and relaxation," Mayor Homer said.
"We want to hear from locals, visitors and businesses about what makes Shellharbour unique, and what opportunities they see for the future."
Shellharbour offers a diverse mix of experiences, from pristine beaches and lakeside escapes to aviation adventures, national parks, art, culture and community events. The new plan will explore ways to:
• Grow tourism is a way that supports our economy, community and environment
• Raise awareness of Shellharbour and what we have to offer
• Support new and improved attractions, experiences and activities
• Take advantage of emerging opportunities to strengthen Shellharbour's appeal as a destination
Council is encouraging everyone to share their thoughts via Let's Chat Shellharbour. Whether you live here, have visited before, or plan to in the future have your say for the chance to win a $200 Links Shell Cove gift voucher. Terms and conditions apply.
KEY MESSAGES:
• Shellharbour City Council is developing a new Destination Management Plan (DMP) to guide tourism growth over the next five years, ensuring it supports the local economy, community, and environment.
• Community input is central to the planning process, with Council inviting residents, visitors, and businesses to share their ideas and feedback via Let's Chat Shellharbour.
• The goal is to create a sustainable and vibrant visitor experience that celebrates Shellharbour's unique attractions while managing tourism responsibly and inclusively.
