Positive step for local tourism businesses

Tourism businesses across the Swan Hill municipality had a win this week.

A free listing for 12 months on the Australian Tourism Data Warehouse (ATDW) was successfully negotiated by Murray Regional Tourism saving businesses $295.00.

Swan Hill Rural City Council Director Development and Planning Heather Green said the ATDW is one of the most important marketing tools for the Australian Tourism Industry.

“The database draws business and event information to be listed with Visit Swan Hill, Visit the Murray, Visit Victoria and Tourism Australia.

“Having a listing on the ATDW means that businesses gain greater exposure and can share content across digital platforms,” she said.

Ms Green said Council has advocated for this opportunity as part of its work with Murray Regional Tourism and will be supporting Swan Hill Incorporated to best showcase our region.

“Our tourism sector is undoubtedly doing it tough at the moment and this is a step in the right direction towards getting businesses back up and running and on the map again,” she said.

Ms Green said having local businesses listed means that as a region we are better positioned to gain access to opportunities and maximise the benefits of domestic tourism, as people are permitted to travel again..

“Having a comprehensive listing of accommodation, attractions and dining options makes our region more attractive to visitors when researching destinations.

Businesses already on the ATDW will have a 12 month extension on their current listing.

Businesses must be signed up and have submitted their listing for approval prior to the 30 June 2020.

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