Queensland Sets New International Tourism Record

Minister for the Environment and Tourism and Minister for Science and Innovation The Honourable Andrew Powell
  • International visitor expenditure reached a record $6.9 billion in the year ending June 2025, as Queensland welcomed 2.2 million visitors from overseas.
  • International visitor spending for the purpose of a holiday increased by 32.1 per cent, hitting a record $3.5 billion over the year.
  • Biggest spenders travelled from New Zealand, China, the United Kingdom, the USA and Japan.
  • After 10 years of decline under Labor, the Crisafulli Government is positioning Queensland as a global leader in tourism and supporting new visitor experiences.

The Crisafulli Government is celebrating a remarkable reflection of the state's bold new tourism plan Destination 2045, as international visitors open their wallets in Queensland like never before.

The latest data from Tourism Research Australia shows international spending in the Sunshine State hit a record $6.9 billion in the year ending June 2025, up 10.6 per cent over the previous year.

The number of overseas travellers descending on the State also rose by 2.7 per cent from last year, to a whopping 2.2 million people.

The result saw Queensland outpace the national average growth rate in international holiday visitor expenditure by reaching a record $3.5 billion, up 32.1 per cent. 

New Zealanders led the charge, splashing a record $1.02 billion and making 490,000 trips to the State

Queensland also saw big jumps from India, France and Taiwan, with Taiwan now the state's eighth largest international market.

Tourists splashed their cash in hotspots like the Gold Coast ($1.5 billion), Tropical North Queensland ($1.2 billion), the Sunshine Coast ($413.4 million), the Whitsundays ($254.0 million), Queensland Country ($149.4 million) and the Southern Great Barrier Reef ($128.4 million) - all hitting new records.

Across the country, Aussies keep choosing to explore Queensland, with total domestic visitor spending hitting $33.3 billion during the period.

Queensland is the third largest market by total visitor expenditure behind New South Wales ($42.0 billion) and slightly behind Victoria ($33.9 billion).

After 10 years of decline under Labor, the Crisafulli Government is positioning the State as a global leader in tourism with its Destination 2045 plan, which is supporting richer visitor experiences, more jobs and better infrastructure.

Minister for Tourism Andrew Powell said the strong international results showed the Crisafulli Government's visionary 20-year tourism plan was gaining momentum.

"Queensland is the home of the holiday, and our visitor economy is clear proof of that on the global stage," Minister Powell said.

"Destination 2045 positions Queensland as a global leader in tourism, with a bold plan to create richer visitor experiences, more jobs and boost connectivity.

"By investing in our visitor economy, we're supporting regional economies across the state, and creating a better lifestyle for every Queenslander."

Tourism and Events Queensland CEO Craig Davidson said Queensland's holiday proposition is resonating strongly in overseas markets.

"International demand is translating to real benefits for operators across the state," Mr Davidson said.

"While domestic conditions showed some variation, Queensland still achieved 4.6 per cent growth, which is well ahead of the national average of 1.3 per cent.

"Our holiday proposition is clearly hitting the mark, and we'll keep momentum going with campaigns and events that inspire travel to Queensland."

To learn more about the Crisafulli Government's visionary 20-year tourism plan, head to Destination 2045 | Delivering Queensland's Tourism Future.

/Public Release. This material from the originating organization/author(s) might be of the point-in-time nature, and edited for clarity, style and length. Mirage.News does not take institutional positions or sides, and all views, positions, and conclusions expressed herein are solely those of the author(s).View in full here.