- Two thirds of Australians intend to take a summer holiday, with one in four planning to visit Queensland.
- Visitor spending climbed to $43.5 billion in the year ending September 2025, supported by new international records.
- Confidence in the Crisafulli Government's tourism plan confirmed as record-breaking visitor data cements Queensland's reputation as the home of the holiday.
- The Crisafulli Government is delivering a fresh start for Queensland and a better lifestyle through a stronger economy.
The Crisafulli Government is delivering a better lifestyle through a stronger economy, with spending across Queensland to heat up this summer as visitors set their sights on the Sunshine State.
New data from Tourism Research Australia shows 2.3 million international travellers spent a record $7 billion in the year ending September 2025 - an increase of 13.3%.
Record-breaking spending was courtesy of visitors from New Zealand ($916.7 million), the United Kingdom ($625.2 million), the United States ($493.1 million), Taiwan ($287.2 million), France ($173.1 million) and Italy ($79.6 million).
International visitor spending also broke records in four iconic Queensland regions, including Tropical North Queensland ($1.1 billion), Sunshine Coast ($424 million), Queensland Country ($182.9 million) and the Southern Great Barrier Reef ($139.4 million), while a record $3.3 billion was spent in Brisbane.
It's just one of the ways the Crisafulli Government is delivering a plan for Queensland's future, with the record-breaking visitor data cementing Queensland as the home of the holiday.
Meanwhile total (domestic and international) visitor expenditure across Queensland reached $43.5 billion, surging past projections in the Crisafulli Government's visionary tourism plan Destination 2045.
Aussie tourists remained a critical pillar of our visitor economy, contributing $36.5 billion over the year amid a remarkable surge in daytrip numbers, maintaining Queensland's position as the second largest domestic tourism market in the country.
The data suggests Queensland's 65,000 tourism-related businesses can expect this strong visitor economy to keep performing this summer, with new research conducted by Tourism and Events Queensland showing a quarter of all Australians plan to holiday in Queensland.
Minister for the Environment and Tourism Andrew Powell said momentum from the Crisafulli Government's 20-year tourism plan Destination 2045 was clear.
"Queensland is the home of the holiday, and the latest data shows our visitor economy continues to grow year on year as we head into the peak summer holiday period," Minister Powell said.
"International visitors are coming to Queensland and spending like never before which is great news for our hotels, restaurants and experiences – enabling our entire state to benefit from this economic boost.
"The rest of Australia also has a keen eye on Queensland and with our array of pristine beaches, vibrant cities and outback colour, who can blame them!"
Tourism and Events Queensland CEO Craig Davidson said the year-on-year growth showed Queensland's natural beauty, world-class attractions and experiences continue to resonate strongly with travellers.
"The peak summer period will be bolstered by growth in international aviation capacity through the March 2026 quarter, which will surpass 2019 levels, and will be sitting at 108 per cent compared to first quarter in 2019," Mr Davidson said.
"Domestic travel remains an important part of the picture, with Australians continuing to choose Queensland for holidays, short breaks and day trips as they adapt travel plans in a challenging economic environment.
"With aviation capacity rebuilding and demand strengthening compared with last year, we expect Queensland will be a popular choice for holidaymakers over the summer months."
