- More than half of all ticket holders are travelling to attend the Crisafulli Government-secured Socceroos FIFA World Cup homecoming series against Brazil.
- With more than 90 per cent of tickets now sold, the blockbuster Brisbane and Townsville fixtures are set to deliver packed stadiums and a major tourism boost for local businesses, accommodation providers and hospitality venues.
- The strong visitor demand demonstrates the Crisafulli Government's commitment to making Queensland Australia's events capital through its Destination 2045 tourism plan, attracting world-class events that drive visitation, jobs and economic growth.
The Crisafulli Government's plan to make Queensland Australia's events capital continues to deliver, with more than 90 per cent of tickets sold for the Socceroos' FIFA World Cup homecoming series against Brazil and 57 per cent of fans travelling from outside the host regions.
The blockbuster September fixtures have attracted fans from near and far, proving once again that world-class events deliver far more than packed stadiums – they fill hotel rooms, support local businesses and create jobs in communities across the State.
Ticket sales show the event is attracting significant visitor demand, with almost half of Townsville attendees travelling from outside the local government area, while six in ten Brisbane ticket holders are travelling from outside the host city.
Across both matches, 57 per cent of fans are travelling from outside the host local government area to experience the series.
The Crisafulli Government secured the exclusive Australian hosting rights for Brazil's September tour, bringing the five-time FIFA World Cup champions to Queensland for matches at Queensland Country Bank Stadium on 25 September and Suncorp Stadium on 29 September.
The series will also include public training sessions, fan engagement activities and local club programs, extending the benefits beyond match day and supporting grassroots football across Queensland.
Minister for Tourism Andrew Powell said Queensland was proving it was the home of world-class events.
"When we bring world-class events to Queensland, we bring the fans with them - and that's great news for local businesses, local jobs and local communities," Minister Powell said.
" People aren't just coming to watch a game, they're staying in our hotels, eating in our restaurants, visiting our attractions and spending money in our communities.
"The Socceroos taking on Brazil is exactly the type of event we said we would fight for, and the response from fans shows there is enormous demand for Queensland to host the biggest events on the sporting calendar.
"Queensland is becoming Australia's events capital, and we'll keep working to bring more of these world-class experiences to every corner of our State.
"With limited tickets remaining, we're encouraging fans to get in quickly and be part of the Socceroos' homecoming against Brazil."
Member for Townsville Adam Baillie said the match demonstrated the Crisafulli Government's commitment to delivering for regional Queensland.
"Regional Queensland deserves access to the same world-class experiences as anywhere else in the country and that's why we're proud to see this event coming to Townsville, cementing our reputation as the Sporting and Events Capital of the North," Mr Baillie said.
"Hosting Brazil and the Socceroos is another major milestone for Townsville and something the whole community can take pride in as we welcome visitors from across the world to our city."
Football Australia CEO Martin Kugeler said this would be the first chance for Australians - from Queensland and interstate - to welcome back the CommBank Socceroos after their memorable FIFA World Cup 2026 campaign.
"The September international matches against Brazil - one of the most exciting and iconic national teams - are crucial for Head Coach Tony Popovic and the Socceroos, with the AFC Asian Cup 2027 kicking off less than four months later," Mr Kugeler said.
"Demand for tickets for the Brazil matches has been very strong and we encourage Australian football fans to join us in cheering on our team as Australia's newest heroes inspire the next generation in this terrific match series in Townsville and Brisbane."
Limited tickets remain available for both matches at www.qldfootballseries.com