The 2018 Yellow Digital Report, set to be released Wednesday 19 September, has found that Queenslanders feel the most equipped online when compared with the other Aussie states, with more than half (54%) claiming to have the technical know-how to protect their digital information – sitting 5 points above the national average.
When it came to online purchasing, nine in ten Queenslanders admitted to shopping online in the past 12-months, and they were also found to prefer shopping online more than any other state (25% vs 21% national average).
Yellow’s Senior Brand Manager, Erin Williamson said: “When you look at the confidence levels of Queenslanders online compared with their eagerness to shop in the digital space, there is a clear correlation between feeling confident on the internet and shopping online.”
Other key findings specific to Queenslanders:
- When shopping online, 66% sought the best deal over fastest delivery (11%) and supporting local brands (7%)
- 62% said they have done research in a physical store before buying online, and 39% still say they prefer to head in-store when shopping
- Queenslanders were also found to purchase clothes, shoes and accessories online more than any other state (68%)
The survey also discovered that Queenslanders have begun using the internet for convenience more than other states, being the most likely to purchase groceries (36%), order an Uber (31%), subscribe to a steaming service (68%) and use a smart-home voice activated device (43%).
“Queenslanders are really beginning to lead the way when it comes to their digital habits. These results show their willingness to adopt new technologies and use them to create that easier, more accessible lifestyle.”
Findings specific to Queensland small and medium businesses (SMBs):
When it came to Queensland SMBs, they were also less concerned around their online safety, and appeared to have a better understanding around maximising their business digitally.
More than seven in ten (71%) said their primary reason for taking up e-commerce was to provide better service for their customer, and 27% said they have a digital business strategy – sitting four points above the national average.
“65% of SMBs saw being on page one of Google as important, which compared with the national average of 59%, show’s Queenslander business owners prioritise their online presence.
“Queensland businesses are clearly feeling the push from their digitally savvy consumers, and are taking the right steps toward better online services for their local customers.”
Have the technical know-how to minimise risks online
|
TOTAL |
NSW |
VIC |
QLD |
SA |
WA |
TAS |
NT |
ACT |
Yes |
49% |
50% |
44% |
54% |
52% |
46% |
42% |
52% |
52% |
No |
30% |
30% |
37% |
20% |
26% |
32% |
28% |
27% |
31% |
Don’t Know |
21% |
20% |
19% |
25% |
22% |
22% |
30% |
21% |
17% |
About the Yellow Digital Report:
The Yellow Digital Report, formally the Sensis e-Business Report, is an annual initiative as part of Sensis’ ongoing commitment to increase its understanding around the needs of, and shifts in, Australian small to medium businesses (SMBs). It is part of a series of reports produced by Sensis, which include the quarterly Sensis Business Index and the annual Yellow Social Media Report.
Sensis first produced a benchmarking report on technology and small businesses in February 1994. In recent years, these surveys have expanded to include electronic commerce (e-commerce) and digital behaviours of both SMBs and consumers to form the basis of the annual Yellow Digital Report.
The 2018 Yellow Digital Report surveyed 1,003 Australian SMBs and 1,504 Australian consumers about their experiences with and adoption of technology, including e-commerce and digital behaviours.
