Rugby Australia and Coca-Cola have announced a landmark four-year partnership across National Teams that will see the world's largest beverage manufacturer become the official soft drink, hydration, and energy drink partner for the Wallabies, Wallaroos and Australian Sevens teams.
The new agreement will see Coca-Cola's world-renowned product range appear everywhere from the field to the coaches' box during rugby internationals in Australia until at least the end of 2029 and provide fans with unforgettable premium experiences and activations.
In addition to its partnership with Rugby Australia, Coca-Cola has been confirmed as the exclusive non-alcoholic ready-to-drink (NARTD) beverage partner for the Men's Rugby World Cup 2027 in Australia, securing pouring rights across all tournament food and beverage outlets.
Coca-Cola's multi-year agreements with Rugby Australia and Men's Rugby World Cup 2027 will support rugby and delight fans during an exciting period for the game as Australia prepares to welcome the world to our shores next year for the world's third largest sporting event.
Rugby Australia CEO Phil Waugh said:
"Coca-Cola is a global icon with a long and celebrated history of supporting many of the world's premier sports events, leagues and teams. We are therefore thrilled to welcome Coca-Cola into the Rugby Australia family as an official partner for at least the next four years as we build towards pinnacle events including the home Men's and Women's Rugby World Cups in 2027 and 2029.
"The partnership between Coca-Cola and Rugby Australia is testament to our game's ability to excite and inspire fans around Australia and across the globe - millions of whom will come together in a spirit of friendship and unity next year to celebrate the Men's Rugby World Cup in Australia.
"On behalf of Australian Rugby, I would like to thank Orlando Rodriguez, Ahmed Rady and their outstanding teams at Coca-Cola Europacific Partners and Coca-Cola Australia for their partnership with Rugby Australia and Rugby World Cup as we build towards a truly extraordinary period for the game in our country."
CocaCola Australia Vice President & General Manager Ahmed Rady said:
"For generations, Coca-Cola has been part of the moments that bring people together, and few opportunities are more powerful than sport. These partnerships allow us to connect with fans at every level of the game, from supporting Australia's national teams through to helping deliver one of the world's biggest sporting events when Men's Rugby World Cup 2027 comes to Australia."
"As Australia prepares to welcome the world, we're proud to play a role in creating memorable experiences that unite communities and celebrate the passion of rugby fans both locally and abroad."
