Sale to turbocharge Australia’s largest baby boomer website


CompareClub CEO Andrew Davis and YourLifeChoices Publisher Kaye Fallick today announced the acquisition of YourLifeChoices website and enews by CompareClub, which allows YourLifeChoices to further consolidate its ownership of the retirement and pre-retirement space.

With 5.4 baby boomers in Australia, representing 26% of the population, but more than 56% of the net wealth, Both Mr Davis and Ms Fallick believe their collaboration will turbocharge their offering for older Australians and brands wishing to reach them.

Says Mr Davis

“CompareClub has an active database of more than three million, and we cover many verticals of interest to the mature consumer, particularly health, insurance, energy and credit. This acquisition allows us to support the acceleration of YLC’s growth and widen the commercial offering.”

Says Ms Fallick:

‘We are delighted to realise the full potential of YourLifeChoices with CompareClub’s acquisition.

It’s a match made in heaven, with YourLifeChoices’ highly targeted 50+ subscriber base and strong engagement and CompareClub’s relevant verticals and digital firepower.’

The 2020 roadmap for YourLifeChoices includes a doubling of its already significant database by mid-year, and exciting digital innovations to escalate and personalise the user experience for members.

YourLifeChoices was Australia’s first digital retirement website, established in 1999. It remains the largest online baby boomer community with 230,000 members who receive daily enewsletters and frequent eGuide updates on key topics of retirement income, health and wellbeing and travel opportunities. YourLifeChoices commercial success is based on its deep engagement with its members, evidenced by hundreds of

/Public Release.