Socceroos & Westfield Matildas secure global football first via new fan engagement offering

Supporters of the Socceroos and Westfield Matildas will be able to integrate Australia’s national football teams further into their daily lives following the release of customisable homepage browser extensions for both teams.

The Socceroos and Westfield Matildas have become the first national football teams in the world, as well as the first Australian national teams of any sport, to offer the service via fan engagement company BrandTURBO.

Available now via Google Chrome and Microsoft Edge, the browsers will offer fans the opportunity to access the latest team news, updates, highlights, downloads, features, and offers each time they open a new browser.

Socceroos browser example

Football Australia Chief Executive Officer, James Johnson, emphasised the importance of creating more touch points for Australian football fans to connect with the Socceroos and Westfield Matildas as a significant year of international football activity commences for both teams.

“Principle XI of the XI Principles for the future of Australian football highlights Football Australia’s intent to further enhance the strong reputations of our national teams and transform them into uniquely iconic brands,” Johnson said. “Discovering and implementing fresh and increasingly innovative digital solutions to engage supporters and keep them connected with our national teams is an important part of that process.”

Matildas example

“2021 is set to be a significant year of activity for both squads, as the Socceroos resume FIFA World Cup Qatar 2022™ qualifying under Graham Arnold, and the Westfield Matildas commence an exciting era under Tony Gustavsson. By downloading and using the Socceroos and Westfield Matildas homepage extensions, fans can ensure that they don’t miss a moment of each team’s progress, while also having the capability to customise their backgrounds with an array of images that showcase why we love our teams so much.

“We are pleased that the Socceroos and Westfield Matildas will be the first national teams globally to feature on the BrandTURBO service,” Johnson concluded.

Fans can download the official Socceroos browser extension for Windows and Mac OS here, and the official Westfield Matildas browser extension for Windows and Mac OS here.

BrandTURBO Socceroos extension

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