The Property Council has today welcomed the Queensland Government’s ‘Golden Ticket’ initiative, in support of the city’s collective efforts to incentivise the return of workers to the city centre.
Queensland Deputy Executive Director of the Property Council, Jen Williams, said with public transport costs often cited by CBD workers as a barrier to a full return to the workplace, the chance to win a year’s free public transport was just the incentive needed to get them back on the bus.
“Tying the initiative to Fridays will help boost patronage on what is currently the quietest day on the public transport network,” Ms Williams said.
“The Property Council- in conjunction with Brisbane City Council, through Brisbane EDA- recently launched its Fridays in the City campaign, aiming to attract workers back to the Brisbane CBD on Fridays through a range of incentives and activations.
“With the State Government now chipping in with the chance to win four ‘Golden Tickets’ over the month of June, CBD workers will have no excuse to work from home on Fridays.
“Two weeks into the campaign and we are already hearing reports of an increase in foot traffic and a boost in revenue for retail traders and hospitality venues. There has also been an uptick in office occupancy on Fridays.
“Queensland has led the nation in its response to the global pandemic. To position Brisbane for the future and capitalize on the generations of investment that have gone before, we must break the habits of COVID and get our people back together in the workplace- and back using public transport to get there.
“The Government’s ‘Willy Wonka’ approach might be just the ticket our city needs to get people back into the city centre, collaborating, innovating and driving productivity.”