• Nine initial hemp seed oil products under the Swisse brand have been rolled out across stockists including Chemist Warehouse, Priceline, and Coles
• Planned range and international market expansion across H&H network in coming months
Initially, the hemp-based products will be stocked in approximately 2,000 locations of leading retailers, including Chemist Warehouse, Coles, and Priceline Pharmacy.
This is the launch of the Swisse hemp range into Australia, following an exclusive global partnership with Bod secured in July 2019 with Swisse's parent company, Health and Happiness Group Ltd - H&H Group ("H&H") (HKSE: 1112). The range includes various skincare products, as well as soft gel caps containing hemp seed oil. Interest from large retail groups has been very encouraging.
Swisse Managing Director Nick Mann said: "Swisse's Hemp product roll out is a strategic move for the brand as we focus on offering innovative wellness solutions that respond to consumer shifts and growing demand. For Swisse, as we reflect on our first 50 years and embark on the next chapter for our brand, hemp is very exciting - it is not just a great business opportunity but speaks to our brand pillars, and importantly aligns with our sustainability strategy and commitments. We are preparing our business for the legalisation of CBD in Australia, so we can take advantage of the market with product innovation in partnership with Bod."
CEO Jo Patterson said: "Launching nine products with such a recognised and trusted brand in Swisse is game changing for Bod. We anticipate considerable consumer uptake once stock is available for purchase. We look forward to providing regular updates to shareholders as sales build."
The Swisse Hemp range is made from raw, cold-pressed, 100% Australian hemp seed oil and includes five skincare products as well as four soft gel caps containing hemp seed oil:
Skincare:
• Swisse Hemp Seed Enriching Facial Oil
• Swisse Hemp Seed Replenishing Cream Moisturiser
• Swisse Hemp Seed Gentle Cream Cleanser
• Swisse Skincare Hemp Seed Invigorating Body Wash
• Swisse Hemp Seed Hydrating Body Moisturiser
• Swisse Hemp Seed Oil + Green Tea
• Swisse Hemp Seed Oil + Turmeric
• Swisse Hemp Seed Oil + MCT
• Swisse Hemp Seed Oil
A Swisse branded sales and marketing campaign, along with instore promotions are supporting the launch to market.
Bod and H&H will continue to collaborate on new hemp-based products and progress entry into international markets to greatly broaden the sales footprint.
