New research released today by Cancer Council Australia has shown the message that there's nothing healthy about a tan is still not reaching the majority of Aussie teens, with an alarming 62% saying their friends think a tan is a good thing.
The latest results from Cancer Council's National Sun Protection Survey provide a snapshot of Australian teenagers' beliefs about tanning.
Overall, 38% of teens say they like to get a tan and girls proved to have a greater desire to tan, with 43% saying they prefer a tan. 67% of girls also believe their friends think a tan is a good thing.
Worryingly, while tanning preferences amongst teenagers have dropped since 2003, improvement in the preference for a suntan has stalled since the last survey in 2013.
In light of the findings, Cancer Council Australia and the Australasian College of Dermatologists are calling on teenagers and young adults to own their skin tone this National Skin Cancer Action Week. This year's theme, #OwnYourTone, aims to encourage teenagers and young people to embrace their natural beauty and protect their skin from the sun.
Professor Sanchia Aranda, CEO, Cancer Council Australia said, "Australia has one of the highest rates of skin cancer in the world and these results show that the messages about the dangers of too much UV exposure are not getting through to our teenagers.
"We know that teens are influenced by their friends and 62% of teens saying they believe their friends think a tan is a good thing, the reality is many teens may be seeking a tan this summer.
"The Federal Government has not invested in skin cancer prevention in Australia since 2007 and these new results show that we urgently need to see renewed investment.
Dr Andrew Miller, President of the Australasian College of Dermatologists explained, "Approximately two in three Australians will be diagnosed with skin cancer by the time they are 70.
"Tanning is a sign that you have been exposed to enough UV radiation to damage your skin and we need to make sure teenagers get this message, to prevent a rise in the incidence of skin cancer for the next generation.
"It's as important as ever that we remember to slip, slop, slap, seek shade and slide on sunglasses to protect ourselves from skin cancer," he said.
National Skin Cancer Action Week is a skin cancer awareness event held in November each year. During the event Cancer Council Australia and the Australasian College of Dermatologists join together to raise awareness of skin cancer prevention and early detection.
For more information visit website www.cancer.org.au/ownyourtone
