TCL Launches “Born a Legend” UGC Global Marketing Campaign

TCL, one of the leading players in the global TV industry and a leading consumer electronics company, today launched a global marketing campaign with the theme “Born a Legend” to encourage consumers and employees to create User-Generated Content (UGC) to demonstrate what makes them a ‘legend’ in everyday life.

The campaign is part of TCL’s strategy of engaging and inspiring global audiences across digital channels. Employees and consumers are encouraged to create and upload their own short videos to their own social media pages or the TCL website between August 1st and September 29th. TCL will select the best videos and put them forward to a further stage where fans from around the world will be able to vote for their favorite videos. The three videos with the most votes will be announced as the overall winners on September 30th and the top winning submission will be rewarded with a legendary prize of USD10,000.

TCL Launches “Born a Legend” UGC Global Marketing Campaign

“I am thrilled to be kicking-off our global campaign and I hope our passionate consumers and employees will join the fun and participate,” said Eileen Sun, Chief Marketing Officer, Overseas Business Group of TCL Smart Device Group. “At TCL, we always strive to inspire everyone to be true to their dreams, keep pushing themselves, and be their own legends. I believe this spirit will help people throughout their lives and in whatever they do.”

To submit or view the “Born a Legend” videos, please visit TCL’s official website and social media accounts:

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