A new interstate advertising campaign will position the Territory as 'the beating heart of First Nations culture' and encourage visitors to head north to experience seven incredible events.
Darwin Festival, Darwin Aboriginal Art Fair (DAAF), Telstra National Aboriginal and Torres Strait Islander Art Awards (NATSIAA), National Indigenous Music Awards (NIMAs), National Indigenous Fashion Awards (NIFA), Country to Couture and SALON21 all take place in Darwin in August this year.
The campaign will be rolled out by Darwin Festival, and funded by the Territory Labor Government through Northern Territory Major Events Company. It showcases how Darwin comes alive with immersive First Nations experiences each August, and invites interstate visitors to come and feel its beating heart.
The campaign will appear across a range of mediums, including print, digital and social. It is the first time all seven events have combined marketing forces to such an extent.
