The new App making-over the Australian beauty marketplace

Busy beauty lovers, get ready! Serial entrepreneur Joanne Pellew is taking the beauty industry by storm with the launch of her full-service beauty app for Apple and Android. No more struggling with hard-to-use mobile beauty appointment apps, or struggling to make it to salon appointments, thanks to Lashd!

Convenient beauty treatments have never been easier. Born out of Perth, Lashd delivers head-to-toe ‘glow’ from your mobile to your door.

This exciting, fashionable and empowering beauty app enables you to book appointments with beauty experts at a time and a place that suits you. It breaks new ground in customer experience, while empowering creative small businesses to succeed.

"The downturn in the retail sector has had a significant impact on the beauty industry. Lashd aims to change that, and provide work for beauticians who are being driven into other industries. It’s the next exciting development in the growing trend of at-home service apps such as Airtasker and UberEats. We make beauty more convenient for users, and boost business for creatives!" – Joanne Pellew

Joanne – an inspirational, hands-on and self-taught entrepreneur – has diversified her already vast portfolio to fund and drive the beauty industry, creating an app that gives you access to an expert, trusted ‘glam squad’ around the clock - whether you are juggling babies or leading boardrooms! She is disrupting the existing beauty industry to offer a premium, convenient experience for women on the go. From formals to weddings and more, your beauty needs will be met by the Lashd squad.

Unlike other apps in the market, the Lashd marketplace goes beyond just hair, face and nails, by offering services such as eyelash extensions, facial treatments, personal training and health and even wellness offerings such as massage, life coaching and hypnotherapy.

With no setup or joining fees, the revolutionary platform makes it easy for new creatives to break into the industry without breaking the bank, and empowers existing providers to grow their business. With Lashd, creatives don’t need to set up an expensive website, incorporate online bookings or worry about missing emails and calls. Instead, they have a one-stop shop at their fingertips to market their business, create beautiful portfolios, contact clients, make bookings and take payments. Lashd even makes accounting and financials easy, and all creatives are covered by the Lashd insurance policy.

Using Lashd means that your service provider is appropriately qualified. Booking beauty services can be tricky, and it’s difficult to know who is properly credentialed. Lashd provides behind-the-scenes vetting, ensuring you have access to a range of expert, qualified service providers. With star ratings and verified user reviews, it’s never been easier to find the right person for your mobile health & beauty needs.

Lashd locates creatives in your area and shows availability in real-time, saving you the hassle of phoning and emailing salons to find an appointment that suits your schedule. At last, booking your next mobile beauty service can be a breeze.

Lashd is more than meets the eye; it’s like an e-marketplace for beauty providers and freelancers. Lashd is building and housing a community of creatives who can access business advice, admin portals, portfolio marketing and brand-building capabilities. This app will create extra income for creatives, providing an avenue for thousands of beauty academy graduates to start earning right away.

Lashd is now available on Apple and Android stores for download.

Joanne Pellew
Founder
Lashd

[email protected]

0428320240

Justine Kinney
Marketing
Lashd

[email protected]

0425237920

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