With a never-before-seen spectacle of fireworks and laser displays on the iconic Burj Khalifa, Emaar mesmerised the world with its New Year’s Eve Gala in Dubai to usher in 2019. The event welcomed over a million revellers in Downtown Dubai, Emaar’s flagship mega-development. A highlight was the special tribute to the late Sheikh Zayed bin Sultan Al Nahyan, the founding father of the UAE, whose birth centennial was observed in 2018 as the ‘Year of Zayed’.
The show’s social media campaigns reached over a billion users, complemented by Emaar’s partnership with TikTok. Emaar NYE 2019 was one of the world’s most-watched New Year’s Eve celebrations telecast live globally and live-streamed on http://www.mydubainewyear.com. The illumination of Burj Khalifa’s faade earned it two additional Guinness World Records – for the ‘Largest LED-illuminated faade’ and the ‘Tallest LED-illuminated faade’.
Mohamed Alabbar, Chairman of Emaar Properties, said the event is a tribute from the UAE to the world, reflecting the nation’s positivity and cosmopolitan outlook. “With this celebration, we are highlighting the vision of our leadership to create a new era of progress through openness and collaboration, here in Dubai and the UAE – for the world.”
Following Emaar’s partnership with TikTok, five lucky couples from China, India and the Middle East were flown in to Dubai in addition to 55 top influencers who promoted the event to their followers. Emaar also selected two lucky winners of their social media competition to enjoy the celebration from a helicopter. Several messages submitted by the public on Emaar’s Twitter, Facebook and Instagram feeds