A new tourism campaign, featuring the best of Rockhampton region through the eyes of our very own acclaimed singer-songwriter Tom Busby - and his family, is set to inspire a new wave of family travel and position Rockhampton as Queensland's Family Caravan Getaway.
The campaign follows Tom and his family on a recent caravan adventure across the Rockhampton Region, uncovering hidden gems, iconic experiences, and the warm hospitality that makes Rocky a must-visit destination.
The tourism campaign, created through Rockhampton Regional Council's economic development and tourism arm, Advance Rockhampton, is set to launch in January, aligned with Tourism and Events Queensland's drive tourism priorities.
More than 15 million caravan and camping trips are taken across Australia every year, with families representing 35 per cent of that market.
Caravan tourism contributes more than $9.2 billion in regional spending each year, with 90% of caravan nights spent in regional Australia making it one of the most valuable and fast-growing segments in domestic travel.
The campaign shows Rockhampton is the perfect place to welcome a new generation of road-tripping explorers.
Quotes attributable to Rockhampton Regional Council Mayor Tony Williams:
"This campaign is about celebrating local stories and the everyday magic of exploring our region with the people who matter most.
"All roads lead to Rocky, so we're the perfect place for travellers to stop, stay and enjoy our region for a week or two as they travel the Holiday Highway.
"We're tapping into a national movement with this campaign, families are hitting the road in record numbers, and Rockhampton is ready to welcome them with open arms."
Quotes attributable to Advance Rockhampton Tourism Coordinator Lauren Law:
"We've taken a fresh approach to drive tourism, one that's grounded in real stories and designed to spark curiosity.
"This campaign positions Rockhampton as a leader in Queensland's drive tourism space, and it reflects the kind of creative ambition that only comes from knowing your region inside and out.
"We're proud of what we've built and we can't wait to share it."
Quotes attributable to Singer songwriter Tom Busby:
"Exploring Rocky with my kids was something I'll never forget.
"It's one thing to know a place as your hometown, it's another to watch your children fall in love with it too. This trip reminded me why this region means so much to me."
This is the beginning of a campaign that celebrates family travel, authentic storytelling, and the spirit of adventure. With a fresh new look for the Explore Rockhampton brand and a familiar face leading the way, the region is ready to inspire a new generation of travellers.
