Toyota Australia has appointed Emily Haseloff as Public Affairs Manager.
Ms Haseloff, who has performed key roles with Toyota for more than three years, is an experienced senior executive who has been assigned to lead the team of corporate communications and media relations experts.
Emily originally joined Toyota in a Legal Counsel capacity to advise on regulatory compliance and corporate law. Since then, Emily has also led on communications strategy, media relations and crisis and issues management.
Ms Haseloff is supported by Tayla Hartley, who joins the team as a Public Affairs Specialist to support in corporate and product PR communications. Prior to joining Toyota over two years ago, Tayla worked at leading media agencies, Carat and UM Australia. This responsibility is in place of James Wang, who is currently on a six-month sabbatical after eight years tenure with the company.
Orlando Rodriguez is the primary contact for Product PR and the emerging GR brand. Other new team members are Senior Internal Communications Specialist Ellie Gibbs and Public Affairs Co-ordinator Emma Waters.
Senior Social Media Specialist Stephanie Naylor and Social Media Co-ordinator Yaz Malcolm have also joined the team, integrating the company’s PR and social media capabilities.
Toyota Australia’s Chief Marketing Officer Wayne Gabriel said Ms Haseloff’s broad experience and deep understanding of Toyota’s processes and systems would be invaluable in a media and PR landscape that continues to evolve.
“Toyota and key media, community and industry stakeholders will benefit from Emily’s communications skills and strong business acumen that is needed for this fast-paced public affairs role,” Mr Gabriel said.
Emily’s new role also incorporates management of Toyota Australia’s product, social and lifestyle PR agency, Red Havas.