Sydney, Australia – 8th October — Australian-Chinese online grocery platform Umall has launched a new "Click & Collect" model, introducing 14 pick-up points across Sydney. Inspired by Woolworths and Coles, this initiative combines online convenience with offline accessibility, allowing customers to order fresh groceries online and collect them from nearby community locations.
The expansion follows a year of exceptional growth. Umall has maintained 12 consecutive months of profitability and 175% year-on-year sales growth, with annual revenue forecast to exceed AUD $100 million in 2025. In Sydney alone, the company now fulfils over 2,100 orders daily, a figure that continues to climb.
Efficiency through innovation
The Click & Collect model enables drivers to deliver multiple orders to a single location, significantly improving route efficiency and reducing per-order costs. The model also helps lower carbon emissions and stabilises peak-hour logistics performance.
"Centralised drop-off points allow us to serve more customers faster while maintaining freshness and quality," a company spokesperson said. "It's a smarter, greener model that complements our same-day delivery network."
Umall's AI-powered dispatch and warehouse systems continuously analyse sales data and real-time order patterns, allowing the company to optimise routes, warehouse rhythm, and delivery schedules dynamically.
Expanding access for local communities
The new pick-up network enhances flexibility for Sydney's multicultural households who value both convenience and freshness. Customers can order online through the Umall app, select a nearby pick-up point, and collect their groceries on the same day.
By embedding pick-up locations within community hubs, Umall strengthens connections between local producers and consumers — particularly in suburbs underserved by mainstream retailers.
Scaling nationally
Umall plans to expand its Click & Collect network across Sydney within the next year and launch in Melbourne soon after. The company says this hybrid model — combining AI-driven delivery with decentralised pickup points — is key to building a scalable, sustainable grocery ecosystem in Australia.
About Umall
Founded in Sydney, Umall is Australia's leading AI-powered online grocery platform specialising in fresh produce, same-day delivery, and premium Asian and global brands. With fulfilment centres in both Sydney and Melbourne, Umall serves more than one million Chinese-Australian consumers and continues to expand into the wider Australian market.
