Wackadoo! Bluey's World in Brisbane for an extended season
- Bluey's World exhibit attracts 200,000 visitors in just over five months.
- Organisers agree to extend season due to popular demand.
- International travellers choosing Brisbane so they can visit exhibit.
The Crisafulli Government has welcomed the news that the popular Bluey's Home exhibit will be extending the Heeler family's stay in Brisbane until 2026 due to visitor demand.
The immersive experience, inspired by the hit TV show Bluey, has reached an incredible milestone, attracting 200,000 visitors since opening in November last year.
Bluey's World, was recently recognised by TIME Magazine on its World's Greatest Places to Visit list for 2025, cementing its status as a world-class attraction.
The 200,000th visitor received an exclusive VIP card – granting unlimited access to Bluey's World.
They join fellow Bluey fans Eva Mendes, Chris Hemsworth and Kylie Minogue.
Bluey's World is produced by BBC Studios and HVK World, and supported by the Queensland Government through Tourism and Events Queensland, and Brisbane City Council via Brisbane Economic Development Agency.
Minister for the Environment and Tourism Andrew Powell said he was thrilled with the success of Bluey's World.
"The Heeler Family is one of Brisbane's greatest exports, and it's no wonder people are flying in from around the world to enjoy Bluey's World," Minister Powell said.
"It has become one of the city's greatest family attractions and is generating significant economic benefits to the region.
"Visitors have come from across Australia, as well as New Zealand, North America, the United Kingdon, Canada and Singapore.
"We anticipate the exhibit will help to generate up to $18 million for our state economy, as visitors make the most of our hotels, restaurants and other hospitality in their time here.
"I'm confident we'll attract at least another 200,000 visitors who want to immerse themselves in this wonderful exhibit."
Andrew Kay, who produces Bluey's World, said the response had been phenomenal.
"Seeing families laugh, play and explore the attraction has been incredibly rewarding," Mr Kay said.
"We set out to create a truly special experience and it's wonderful to watch it become a must-visit Brisbane destination for fans of all ages."
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