When local mum, Taylah reached out to say her sons, who are autistic, no longer recognised their favourite snack - Infuzions Veggie Straws - after a packaging change, Majans listened.
For her family, this snack is more than just food – it's a safe food that supports routine and comfort. After hearing her concern, the team at Majans got to work; with a rebrand already in market and stock commitments locked in, the team worked to procure enough stock of the familiar packaging to see the family through to the end of the year, allowing for plenty of transition time, and shipped it off at no cost to the customer.
"This wasn't about product, or dollars — it was about people," said Hayley Bonaccorso, Marketing Manager at Majans. "When we realised a simple action could make such a huge difference for this family, we jumped on the opportunity to make it happen. Businesses may not always get everything right, but here at Majans, we will always listen and lead from the heart.
"This moment reflects Majans' ongoing commitment to listening to its community and acting with care. Because food is never just food. It is connection. It is comfort.
About us:
Majans is an Australian family-owned company based in Brisbane, committed to creating high-quality snacks made with premium ingredients. Known for its focus on health and sustainability, Majans continues to ïnnovate with its Bhuja and Infuzions ranges, offering consumers healthier snack options without compromising on flavour.
Majans' renowned brand, Bhuja, has become one of the leading snack choices for Australian families. Bhuja snacks are beloved for their bold flavours and unique blend of crunchy textures, offering a delicious snack experience that has stood the test of time.
