One hundred and ten years since its invention, radio continues to be the information medium with the greatest penetration and has proven its ability to change and adapt after a year of pandemic-induced lockdowns: broadcasting reliable information on the coronavirus, promoting measures to prevent its spread, as well as airing educational courses, music concerts and much more. It has been able to adapt to new lifestyles and societal needs. UNESCO will mark the 10th edition of World Radio Day on February 13, with the theme "New World, New Radio - Evolution, Innovation, Connection."
Wherever you are, radio is with you. Confined, radio opens up to the world, to health information, to education, to the arts, to cultural diversity. Radio is a invaluable tool for the transmission of information, a common good of humanity.
Audrey Azoulay, UNESCO Director-General
In the Democratic Republic of the Congo, for example, UNESCO and the Global Coalition for Education have developed and broadcast educational content relayed on community radio stations to reach more than four million learners.
There are several ways broadcasters can participate in Radio Day celebration, by contributing to the creation of an original musical work, hosting special programming, or inviting listeners to share their experience of radio during the pandemic.
UNESCO is making available to radio stations around the world a toolkit and other freely available audio and video materials ready for broadcast on the airwaves and social networks.
Keywords: #WorldDayRadio #NewWorldNewRadio
