Apple's Ginza Store Reopens to Throngs of Shoppers

Apple

Apple celebrated the grand reopening of Apple Ginza on Friday, September 26, in Tokyo's vibrant Ginza district, where Apple first began its retail journey in Japan more than two decades ago. Opened in 2003 as Apple's very first store outside the United States, Apple Ginza returned today in a reimagined four-story design that honors Apple's history in Japan, while showcasing the latest innovations across products, services, and special Today at Apple programming.

At Apple Ginza, customers can discover and shop Apple's full lineup of products, including iPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3, as well as accessories like the iPhone Air Bumper, the iPhone Air Case with MagSafe, and the all-new Crossbody Strap. Customers can celebrate the reopening with a special-edition Apple Gift Card, available only at this store for a limited time.

Apple Ginza is offering a special Today at Apple Spotlight session in collaboration with Japanese supergroup Number_i, exploring Spatial Audio and spatial video through their single, "U.M.A." The session is exclusively available at Apple Ginza and will expand to stores across Japan on October 11. Customers can sign up for a session at apple.com/jp/today/ginza .

Excited customers, some holding up their new iPhone 17 Pro, line up outside Apple Ginza.

Tim Cook greets customers at the reimagined Apple Ginza, which originally opened in 2003 as Apple's very first store outside the United States.

Team members at Apple Ginza welcome the store's first customers.

A customer poses with their iPhone 17 Pro purchase and a commemorative gift.

Team members celebrate the reopening of Apple Ginza.

Tim Cook poses for a selfie with a customer inside Apple Ginza.

A team member assists a customer with iPhone 17 Pro.

A young visitor to Apple Ginza gets a close-up look at iPad.

At Apple Ginza, customers can discover and shop Apple's full lineup of products, including the latest generation of iPhone, Apple Watch, and AirPods Pro.

A team member helps a customer who's exploring Apple Watch.

Customers demo Apple Vision Pro inside the store.

Guests of the store's reopening show off their commemorative gift boxes, which include a tote bag and pin inside.

Crowds gather outside Apple Ginza, which features a four-story design that honors Apple's history in Japan.

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