Tourism NT has launched the latest Territory Art Trails marketing campaign to promote local Aboriginal cultural tourism offerings as unique experiences.
The campaign will showcase the Northern Territory’s distinctive Aboriginal tourism experiences through events, art centres, galleries, experiences and attractions.
In line with the Seek Different campaign, this initiative will market these experiences as: “It’s an art gallery, but different.”
The campaign will run across digital platforms such as NewsCorp, The Australian, nine.com.au and 9 Travel with video content promoted on social channels and programmatic advertising until the end of May.
Print advertising in Vault Magazine will also form part of the campaign.
Tourism NT is working with the Department of Territory Families and the Arts and Culture division of Housing and Communities who lead the engagement with art centres and galleries on the trail.
Other stakeholders include the NT Major Events Company, Araluen Arts Centre, the Museum and Art Gallery of the Northern Territory and regional tourism and art organisations.