Aussie farmers and fresh food heroed as Woolworths Bricks returns

: Popular collectible Woolworths Bricks is returning with Bricks Farm, championing Aussie farmers and the fresh food they provide to Woolworths customers.

The collectible, available from Wednesday 8 February, will bring the journey from farm to supermarket to life and encourage learning about where food comes from through play and creativity.

Featuring elements that are representative of an Australian farm, Bricks Farm showcases the people, activities and equipment involved in getting fresh food from farm to supermarket.

The collection comprises a farm ecosystem and includes: a farmer, a beekeeper, a fruit and veg buyer, several farm animals (such as the farm dog – a kelpie), The Odd Bunch fruit and veg, Macro products, a drone, a chicken coop, and fruit trees.

Bricks Farm is made using 100% recycled plastic taken from items including refrigerators, safety goggles, and luggage handles.

Woolworths Group Chief Marketing Officer, Andrew Hicks, said: “As Today’s Fresh Food People, it is important that we share and celebrate the role our Aussie farmers play in providing the fresh produce customers enjoy.

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