Baltimore Gas & Electric and Oracle Reshape Peak Pricing Programs

Baltimore Gas & Electric (BGE) has launched a digital experience pilot for thousands of Baltimore residents who pay on and off peak rates for electricity. BGE is using Oracle Utilities Opower Behavioral Load Shaping Cloud Service to engage customers with a proactive, personalized experience designed to help them save on their utility bills. The new service encourages customers to shift their biggest everyday energy loads, such as running energy-intensive appliances and electric vehicle charging, to off peak times. With these tips, BGE customers can save money while helping reduce daily peak energy demand and supporting a cleaner, healthier grid.

"We know on peak and off peak rates can seem complex, and we have a responsibility to offer excellent service to customers who choose them," commented Mark Case, VP of regulatory policy and strategy at BGE. "With this new service from Opower, we can deliver a better experience for these customers by helping them shift their energy load for improved power affordability and reliability, all while reducing emissions."

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