The ABC has appointed Belinda Drew as Head of Marketing. Belinda joins the ABC from Droga5 (part of Accenture Song), where she was the Chief Client Officer ANZ.
Belinda joined The Monkeys, now known as Droga5, in 2020. Her leadership on some on Australia's most iconic brands contributed to the agency being recognised multiple times as Agency of the Year across D&AD, Spikes Asia, One Show and as the #1 Australian agency at the Cannes Lions.
Prior to this, Belinda spent two decades leading major brands across Australia and North America at the world's most celebrated creative agencies.
She has been recognised five times in five years in the B&T Women in Media Awards.
Milla McPhee: "This appointment reinforces our commitment to showcasing Australia's creative excellence, not just in our content, but in our marketing as well. Belinda's reputation for creative leadership and evidence-based marketing effectiveness will help us deepen the connection between the ABC and our audiences."
Belinda will commence at the ABC in early 2026.
