Black Instagram users' propensity for political posts among study's findings

University of Kansas

Piercy social politics paper pitch note

LAWRENCE – In a time when Americans have largely retreated to their own political corners on social media, it's hardly surprising that they tend to share more political content on platforms where they believe they are among the like-minded.

But one finding in a new study of U.S. social media habits surprised a pair of University of Kansas researchers: Black Americans tend to share more political content on Instagram than non-Black people, despite many not knowing whether most of their IG followers share their beliefs.

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