A fantastical elf's hat and the return of some much-loved cheeky penguins are the big announcements for the 94th National Pharmacies Christmas Pageant.
Two new major floats – The Magic Hat and Bumper Christmas – will make their debut at this year's pageant on Saturday 14 November.
The Magic Hat, created by artist David Clarke, brings Christmas stories to life and features a pointy elf hat shaped like a house.
Bursting with colour and sparkle, the float offers a playful glimpse into the magical place where elves live and festive tales begin.
Bumper Christmas, designed by artist John Barone, who has proudly worked on the Christmas Pageant for more than 30 years, transforms Christmas morning into a festive winter fun park on wheels.
The much-loved baby penguins from retired float Penguins R Kool will return on the new float, sliding and gliding through the city for a new generation to enjoy.
The new additions will take to the streets of Adelaide as part of the largest Christmas parade in the Southern Hemisphere, which officially begins the
festive season in South Australia.
Adding to the colour and excitement of Pageant Day, beloved children's entertainer Emma Memma will return aboard the Sounds & Signs of Christmas float, signing and singing festive messages to the crowd.
This year's Pageant theme, Share the Magic invites everyone to celebrate community, kindness and generosity, and to carry that spirit throughout the Christmas season and beyond.
National Pharmacies Christmas Pageant director Brian Gilbertson said work on the beloved parade was well underway.
"Behind the scenes, our elves have been hard at work at Stardust Castle to ensure the new floats look spectacular for the thousands of people attending the parade next month," Mr Gibertson said.
"We can't wait to see the new floats light up Adelaide's streets and screens for those watching the Channel 9 broadcast from home."
Last year's pageant welcomed an audience of approximately 335,000 people, marking the event's largest crowd in a decade.
For more information, visit www.christmaspageant.com.au .
