City of Port Phillip
We are currently seeking Expression of Interest (EOI) from individuals, businesses, or organisations to curate and deliver a market at Kings Way Reserve, Melbourne.
This initiative aims to activate the reserve and provide a vibrant, community-focused market experience for residents and visitors in the St Kilda Road precinct.
EOI's are currently being accepted to curate and deliver the following:
- Weekend morning farmers market
- and/or a Thursday night market food truck pop
- and/or Christmas market at Kings Way Reserve, located at the corner of Kings Way and Bowen Crescent, Melbourne.
Farmers Market Details
- Suggested frequency: Third Saturday of each month (Sundays and other weekends would be considered)
- Time: Morning hours (e.g. 8 am - 1 pm)
- Trial Period: 6 months
- Permit Fee: Waived during trial period
- Site Capacity: approx. 25-30 stall sites (3m x 3m marquees)
- Public toilets onsite
- Potential to block off part of Queens Road for up to 6 food trucks
- Site allows access for stallholder vehicles
Thursday Night Market Details
- Frequency: Weekly or Fortnightly (proposed by applicant)
- Time: Twilight hours (e.g.5:00 PM, - 9:00 PM)
- Trial Period: 6 months
- Permit Fee: Waived during trial period
- Food trucks
- Pop up bar (subject to licensing)
- Live Music or entertainment
- Lighting and ambience enhancements encouraged
- Public toilets onsite
- Site allows access for stall holder vehicles as well
- Potential to block off part of Queens Road for up to 6 food trucks
Location Benefits
- High foot traffic. Site is adjacent to Albert Park Lake, which attracts thousands of recreational users every Saturday.
- Significant public transport access including trams along St Kilda Rd, and close proximity to ANZAC station
- Surrounding community including St Kilda Towers, numerous serviced apartments, several schools, residential dwellings and approximately 12 hotels within a comfortable walking distance.
- Many nearby points of interest including Fawkner Park, Albert Park Lake precinct, Royal Botanical Gardens, Shrine of Remembrance
- On-street parking on St Kilda Rd and Bowen Cresent. Paid parking available at St Kilda Towers
Opportunity
- This is a unique opportunity to establish a community farmers or night market in a precinct currently underserved by such offerings. The market will provide fresh produce, artisan goods, and food options to residents, workers, and visitors.
- Council will work with the preferred supplier on any further requirements for the site that may be required.
Selection Criteria - Submissions will be assessed based on:
- Demonstrated experience and capability
- Alignment with community and sustainability values
- Quality and diversity of proposed market offering
- Capacity to deliver within the trial period
- Creativity and potential to activate the space
Interested parties should submit an application via the EOI Form
Expressions of Interest will be accepted until close of business 15 November 2025
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