Today, the Honourable Mélanie Joly, Minister of Industry and Minister responsible for Canada Economic Development for Quebec Regions, announced funding through the Canadian Consumer Protection Initiative (CCPI) to support over 25 consumer-related projects. The program helps strengthen consumer trust in the marketplace, as CCPI funding enables not-for-profit and consumer organizations to conduct research, develop tools and carry out campaigns that address a wide range of consumer issues.
The funded projects will explore critical consumer protection issues, focusing on affordability, sustainable consumption, and challenges within the retail and finance industries. In addition to research, some projects will deliver communications and awareness activities to better engage and inform Canadians.
Canadian consumers relay on strong advocacy groups to champion their interests in an increasingly complex marketplace. These investments support the Government of Canada's commitment to enhancing affordability, transparency and consumer empowerment, ensuring Canadians can make informed choices in the marketplace.
