Cash Splashed in central Geelong

New figures have revealed an 8% growth in spending in central
Geelong during the first half of this year, compared to the same period in

Approximately $600 million was spent in central Geelong from
Jan-Jun 2019, representing almost one quarter (24%) of money spent across the
whole municipality.

Dining and entertainment businesses in particular are cashing in,
with an extra $18.8 million spent in this sector over the first six months of 2019,
compared to 2017.

On average, consumers are now spending about $610,000 on food and
entertainment every day in central Geelong.

Professional services are also benefitting, with a 7% increase in spend
representing the changing business landscape of central Geelong.

Savvy business operators such as Joe Versace – about to open
artisan gelato store Augustus Gelatery on
Gheringhap Street – are capitalising on the city’s strong economic position.

After keeping a close watch on central Geelong over the past 12
months, Joe said he was impressed by the ‘incredible rate’ of hospitality
development and growth in the city.

“We believe Geelong is a great family orientated area,” said Mr

“Our experience with [Geelong] council has been outstanding in
their support of local and new business to the Geelong area. We would recommend
any new business to consider coming to Geelong!”

The economic data is collected by the City of Greater Geelong using
the expenditure tracking tool, Spendmapp.

A number of factors are driving the recent economic boost,
including the growing residential population, thousands of additional employees
in the city every day, plus the city’s growing reputation as a foodie

This evolution of central Geelong has been underpinned by
extensive government planning, investment and engagement, through the
Revitalising Central Geelong Action Plan.

Action Plan includes major redevelopments such as the Geelong Arts Centre, the
new Civic precinct and the Malop Street Green Spine.

The following comments can be
attributed to City of Greater Geelong Mayor, Stephanie Asher:

Central Geelong
operators are in prime position to benefit from the significant government
investment into public infrastructure through the Revitalising Central Geelong

By creating a
more appealing, pedestrian-friendly, sustainable and safer city, we are
attracting more people to Geelong.

The following comments can be
attributed to Cr Peter Murrihy, Brownbill Ward:

More people
in central Geelong means more money in our economy, and that means greater
success for local businesses.

It’s very good
to see all levels of government working together to make sure the city’s growth
is sustainable and beneficial for everyone in our community.

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