elope, Inc., a fun-filled costume company, is using Oracle NetSuite to share its love of laughter and style with the world. With NetSuite, elope has been able to support rapidly growing demand, stay ahead of increasing competition and make more people laugh with its costumes by taking advantage of an integrated business platform to expand into new markets and further personalize the customer experience.
Founded in 1993 by two brothers selling hats at a mall kiosk in Colorado Springs, elope has rapidly grown and now designs, manufactures and distributes nearly 1,500 costumes and accessories across the U.S. and Canada. To meet growing demand for its uniquely designed costumes and accessories, while monitoring every step of the production process to ensure the highest possible quality and most sustainable business practices, elope needed to replace its existing Sage system. After careful evaluation, elope selected NetSuite to meet these demands and deliver fantastical service, with clear, cheerful communication and accurate shipments, to its growing customer base.
"Making the world laugh has always been our mission," said Kevin Johnson, founder and CEO, elope. "With real-time visibility into the operations of our business, we have access to invaluable insights shaping our organization and more room to make the decisions that will allow us to expand and explore new opportunities. Retail continues to change and running our business on NetSuite has allowed us to bet bigger on our customers."
With NetSuite, elope has increased visibility and control across every aspect of its operations as its B2C business has grown by 40 percent year-over-year in the last two years. By consolidating existing systems, automating manual processes and enhancing reporting, elope has been able to stay ahead of increasing competition and changing market demands through real-time visibility into design, manufacturing and distribution processes. In addition, with increased visibility into its inventory, elope has been able to deliver better recommendations to more customers by identifying buying trends during peak times, like Halloween, to ensure a truly personalized service and costume availability.
"A core part of every growth story is gaining the visibility and control that help you focus on the things that drive your business forward," said Jason Maynard, SVP of Global Field Operations, Oracle NetSuite. "As it has grown from a mall kiosk to one of the industry's most prominent costume designers, elope has showed that you don't have to compromise on your vision as your business expands. With NetSuite, the elope team can continue to focus on what they do best - making everyone laugh with their amazing costumes—without having to worry about how their business is running."
