With less than a month until one of the world's biggest popstars, P!nk, brings her Summer Carnival tour to Townsville, local businesses are being encouraged to think of ways to feed, accommodate and entertain more than 40,000 visitors.
P!nk is set to light up the stage at Queensland Country Bank Stadium as she closes out her Australian tour in Townsville on 22 and 23 March.
The event will be the largest of its kind ever held in Townsville and will further cement the city's reputation as the events capital of the north.
A Townsville City Council spokesperson said Council was working with businesses to ensure the city was ready to welcome visitors.
"P!nk's tour is expected to inject about $38 million into the local economy," they said.
"This is a huge opportunity for our city and our businesses to show Australia and the world that Townsville knows how to put on big events.
"Council has committed to fast-tracking extended trading hours and outdoor trading permits to enable businesses to maximise the benefits of large events.
"We've already heard from Sealink who have committed to decorating their terminal pink and offering discounted ferry rides to anyone with a Pink ticket around the time of the concert.
"Cbar will have a Pink menu and the Commonwealth Hotel is offering bus services to the stadium on concert nights.
"We're encouraging retailers, restaurants, bars, clubs and accommodation providers to contact Council to talk about ways they can make the most of P!nk's Townsville visit.
"Being able to attract an artist of Pink's calibre to Townsville is huge and it helps to support future industries, further enhances our world-class liveability and helps cement Townsville as a destination that embraces the arts, sports, events and recreational activities."
Townsville Enterprise CEO Claudia Brumme-Smith said they want to see Townsville North Queensland turn pink in celebration of the popstar's arrival and has encouraged businesses to decorate and activate their shops and businesses during the event.
"We have recently launched our Eventify portal, which allows businesses to share what they are doing for major events like P!nk coming to Townsville," Mrs Brumme-Smith said.
"Businesses can put details of what they're offering, which could be anything from a Pink-inspired burger to a Pink-inspired cocktail through to a Pink-inspired holiday package.
"The platform allows all these ideas to be consolidated to help Townsville Enterprise and its partners promote what the city has to offer."
Visit the Townsville Enterprise website to find out more about the Eventify portal and how it can support sharing business activation with the community and visitors.
To talk to Council about ways your business can make the most of Pink's Summer Carnival tour coming to Townsville, call Council on 13 48 10 or visit Council's forms and permits page.
View the What's On Townsville event listing
