A dynamic Wyndham City social media campaign starting today will encourage girls and women to give sport a go in 2021 - as a player, coach, or other supporting role.
Featuring players, coaches and officials from 13 Wyndham sporting clubs, the campaign also highlights the role that clubs play in improving gender equality.
Wyndham City Mayor Adele Hegedich said over the coming weeks, the community can expect to see images of girls and women in action across a range of sports on Council's social media pages.
There will also be two short videos aimed at boosting the participation of women and girls in sport.
"The videos have two distinct themes: the first celebrates the motivations and achievements of our athletes and the second focuses on the Wyndham clubs, coaches and officials - both male and female - working to create a level playing field," Cr Hegedich said.
"Improving opportunities for women and girls in sport requires a team approach, and I'd like to thank the Wyndham clubs who have been actively working to create more inclusive environments for girls and women."
Wyndham City Active City portfolio holder, Peter Maynard, said the social media campaign was part of Wyndham City's Gender Equality in Wyndham Sport project.
"Council is dedicated to increasing the participation of women and girls in sport - whether through playing, coaching or being on a club committee, or by helping clubs to be more inclusive and welcoming to women and girls of all abilities and backgrounds," Cr Maynard said.
"Sport is for everyone, regardless of ability or skill level, and this campaign encourages Wyndham girls, women and clubs to be the change they want to see in sport."
"There is no single solution to increasing women's and girls' participation in sport, but by addressing the imbalance of opportunity, representation and access to sport and physical activity for women and girls we can create positive change."
