Cricket Victoria is proud to partner with the Transport Accident Commission (TAC) to help save lives and prevent injuries on Victorian roads, joining a powerful new campaign set to engage tens of thousands of grassroots and elite sportspeople across the state. The initiative was officially launched yesterday, Thursday 18 December, at the Melbourne Cricket Ground, […]
Cricket Victoria is proud to partner with the Transport Accident Commission (TAC) to help save lives and prevent injuries on Victorian roads, joining a powerful new campaign set to engage tens of thousands of grassroots and elite sportspeople across the state.
The initiative was officially launched yesterday, Thursday 18 December, at the Melbourne Cricket Ground, with the TAC joined by Cricket Victoria, Basketball Victoria and Football Victoria. Together, the three sports have united to support a shared commitment to road safety.
By banding together, the partnership will drive advocacy and engagement across more than 1,700 community clubs statewide, harnessing the influence of sport to deliver critical safety messages.
The campaign comes at a critical time, with 274 lives lost on Victorian roads in 2025. Alarmingly, 30% of these fatalities were the result of excessive speeding.
Central to the initiative is the TAC Club Participation Program, which will see dedicated Road Safety Rounds delivered across all three sports.
Cricket Victoria's Road Safety Round took place across the weekend of December 20-21, with community club players and officials wearing blue armbands to 'Band Together' for road safety, raising awareness and honouring those impacted by road trauma.
The Melbourne Renegades and Melbourne Stars will also play a key role in amplifying the campaign throughout the BBL|15 season.
Both clubs will encourage fans to make safe choices and slow down on the roads this summer, supported by at-match activations, social media engagement and player ambassadors.
Cricket Victoria CEO Nick Cummins said:
"Local cricket clubs sit at the heart of communities across the state, and with that comes a shared responsibility for the wellbeing of our people. That's why we're proud to stand with the TAC in promoting road safety and reducing lives lost on Victorian roads."
"Through the Road Safety Round, our players, volunteers and supporters can help champion a simple but vital message - slow down, make safe choices, and ensure everyone gets home."
TAC CEO Tracey Slatter said:
"The TAC is proud to expand its involvement in grassroots sport to reach as many people as possible with the simple but lifesaving message to slow down."
"Whether it's players, families, volunteers or supporters, sporting communities have the power to model safe driving behaviour and create lasting cultural change."
Victorian community cricket clubs can apply for funding through the program, with a $40,000 prize pool per sport. Clubs can earn up to $5,000 by actively promoting road safety initiatives within their communities.
