In October 2026, Darwin will host 300 travel agents from key international tourism markets around the world to experience firsthand what Australia has to offer as a holiday destination, from our world class food, to our unique cultural offerings and natural attractions.
These agents will travel to Darwin for Tourism Australia's signature event, G'day Australia, where they will meet tourism operators from around the country before visiting other destinations around Australia as part of a familiarisation program supported by State and Territory Tourism Organisations.
The agents are a part of Tourism Australia's Aussie Specialist Program which is made up of around 36,000 travel agents from more than 100 countries who are experts in selling Australian holidays to international tourists.
G'day Australia was last held in Perth in 2024 and the agents who took part said they intended to sell more of Australia as a result of the event. Overall it is estimated agents sell an additional $30 million in holidays to Australia in the 12 months after returning home.
Tourism supports more than 700,000 jobs and 360,000 businesses across Australia and events like G'day Australia are a vital tool in bringing more visitors to our shores. This announcement comes off the back of the launch of the next chapter of Come & Say G'day, Tourism Australia's international marketing campaign which is continuing to showcase Australia to the world.
G'day Australia 2026 will be delivered by Tourism Australia in partnership with Tourism Northern Territory.
Quoting Trade and Tourism Minister Don Farrell:
"G'day Australia brings the agents who are selling Australian holidays to our shores so they can share first-hand how wonderful the natural attractions, food and drink, and cultural experiences we have to offer truly are.
"The Aussie Specialist Program, combined with events like G'day Australia, give us an edge over other destinations around the world.
We know this event works, driving some $30m in spend, and we can't wait to welcome 300 agents to Darwin next year."
Quotes attributable to Minister for Tourism and Hospitality Marie-Clare Boothby:
"We're proud that the Northern Territory will host G'day Australia next year for the first time ever, putting our destination front and centre on the global stage.
"This is another great example of how we're curating a calendar of events to showcase the Territory during the shoulder season, helping to extend visitation beyond the traditional peak and build year-round economic strength for our tourism industry.
"From spectacular landscapes and authentic Aboriginal culture to unique wildlife and military history, the NT offers a true Australian experience, and we can't wait for these travel agents to see it firsthand.
"Hosting this event reinforces our government's commitment to rebuilding the economy and restoring our Territory lifestyle - delivering action, certainty, and security for Territorians."
