Digimarc Aims to Reduce Food Waste and Provide Savings to Consumers with New Generation

– Digimarc and Walmart Collaborating to Reduce Waste and Improve Efficiency and Accuracy at Checkout

Digimarc Corporation (NASDAQ: DMRC), the inventor of the Intuitive Computing Platform (ICP(TM)) featuring Digimarc Barcode, announced that it is collaborating with Walmart to improve the management of packaged fresh foods. The program is intended to reduce fresh food waste and provide everyday lowest prices by automating the markdown process.

“We are working closely with Digimarc to innovate and apply new technologies that will aim to reduce waste, help improve our overall store operations, and improve customer experience,” said John Crecelius, senior vice president of central operations at Walmart. “As we apply this new technology to our fresh processes, our goal is to realize new customer benefits while accelerating our commitment to reduce waste.”

The scope of the companies’ work together on improving efficiency and accuracy of checkout has been expanded through technology development and business process engineering to include waste reduction by automating many aspects of packaged fresh food inventory management. Fresh product labels can be crinkled, smudged, wrapped around edges, or fraudulently altered, contributing to product shrinkage, lower inventory accuracy, and suboptimal customer experiences. The Digimarc Barcode for Fresh Product Labels makes scanning more reliable, simplifies operations, improves inventory accuracy and provides a better customer experience.

“This program coalesces efforts to benefit society with Walmart’s dedication to everyday low prices,” said Digimarc CEO Bruce Davis. “We look forward to helping Walmart reduce food waste and save money for consumers through the use of this program.”

/Public Release.