he Finocchiaro CLP Government is delivering on its election commitment to make it easier for visitors to find and experience the Northern Territory's major attractions, with new interactive digital maps launched at the Territory Wildlife Park and the George Brown Darwin Botanic Gardens.
The web-based maps give visitors instant, on-demand information to help them navigate, explore and discover more during their visit - accessible by QR code, with no app required.
Nearly half a million people visit the George Brown Darwin Botanic Gardens each year, making it one of Darwin's most popular attractions.
Minister for Tourism and Hospitality, Marie-Clare Boothby said the rollout is about practical improvements that make a real difference on the ground.
"We said we would make it easier for people to find and experience the Territory's major tourism icons, through better promotion and smarter digital tools, and that's exactly what this delivers," Minister Boothby said.
The platform has already shown strong uptake, with a month-long pilot attracting nearly 350 users, including international visitors. The maps are available in over 30 languages, supporting both domestic and overseas travellers.
Local café operator, Jason Hanna from Eva's Café, located within the George Brown Darwin Botanic Gardens, said wayfinding was one of the most common questions staff dealt with every day.
"'Do you have a map?' is about 90% of the questions we get at the café and the visitor centre - from locals and visitors alike," Mr Hanna said.
"This digital map actually shows you which way you're facing, so you can stand in the map and know where you're going - a bit like Joey and Chandler from Friends."
"The old-fashioned printouts are still there, but this brings wayfinding into line with what people expect when they visit parks and attractions in other states."
Minister Boothby, who also serves as the Minister for Park and Wildlife, said the project reflects how strongly Territorians value getting out and enjoying their parks.
"Territorians love their outdoor lifestyle and these places - you see it every day in how people use them, meet friends, bring their dogs and spend time outdoors," she said.
The interactive maps are web-based and can be accessed on phones, tablets or computers. Paper maps will remain available, with staff on hand to assist visitors.
The platform will be rolled out next at Alice Springs Desert Park in March 2026.
Access the interactive maps by clicking the links below:
George Brown Darwin Botanic Gardens:
hereTerritory Wildlife Park:
