'Police x Lewis Hamilton', the new 10-style eyewear collection designed by five-time F1(TM) World Champion Lewis Hamilton will make its worldwide debut at the Formula 1(TM) Italian Grand Prix on Sunday, 8 September.
Uniting the worlds of fashion and racing, the collaboration between Police and the F1(TM) legend has created a spectacular collection of eyewear that epitomises the concept of speed and design. Comprising 7 sunglasses and 3 prescription glasses, each piece combines the pilot style and Police spirit with strong, iconic design that brings together classical, retro-inspired shapes with fashion-forward trends. Sustainability and function sit at the heart of the collection, which uses materials such as bio-acetate, titanium and rubber, picked for their efficiency.
"Working with Police on the creation of this collection has been an amazing experience. On and off the track I'm always looking to challenge myself and fulfil my potential in new ways, so I've loved the design process and have learnt so much from working alongside Police's brilliant creative team. From developing the collection and understanding the intricacies of eyewear design, to picking the materials and customisation of the final product it's been such a rewarding experience. Together we've pushed every boundary so I'm extremely proud to finally get to share the Police x Lewis Hamilton Collection with the world," says Lewis Hamilton.
"A true icon of F1(TM) and of the fashion world, Lewis Hamilton uses eyeglasses as one of his distinguishing style accessories. He was so keen to learn and brought his own unique and iconic style to the design process," adds Enrico Furlan, Creative Director of De Rigo Vision. "This collection bears not just his signature, but also - and above all - his unmistakable style and values, which perfectly reflect the style and essence of Police. It was inspiring to see his attention to detail and his sensitivity towards an issue as important as sustainability".
In addition to developing the collection with Lewis Hamilton, Police is also an official team supplier of Mercedes-AMG Petronas Motorsport. Through this relationship the drivers and their fellow team members have been enlisted as ambassadors of the brand's sunglasses and prescription frames.
Launched in the 1980s as a De Rigo Group eyewear brand, Police now boasts a wide range of products, all of which stand out for the high quality of the materials used and for their consummately urban spirit.
Information on Police
Police is a brand belonging to De Rigo, world leader in the design, manufacture and distribution of eyewear of indisputable quality. Founded in 1983, Police very soon established itself as a byword for refined design and a strong image. Through its identity and market position, which has been consolidated over the years, Police has steadily created a very broad lifestyle concept that includes fragrances, watches, jewellery and small leather goods. Police collections are distributed in over 80 countries, particularly in Europe, Asia and America.
Website: http://www.policelifestyle.com
