Eye-catching road safety campaigns have started rolling out across Melbourne and Sydney as part of the Re:act behaviour change program – an initiative we’ve proudly supported for six years.
Created by Swinburne University of Technology and University of Technology Sydney students, the 2021 campaigns tackle one of the biggest dangers on our roads – drowsy driving – and seek to raise awareness of this critical road safety issue among 18-25 year old drivers.
The selected Victorian campaign for Re:act 2021
A striking and straight to the point campaign that ‘unleashes’ zombies across Melbourne to educate young drivers about the risks of driving fatigued, is the selected Victorian campaign for Re:act 2021. In Sydney, a humorous road safety campaign, inspired by the growth of ‘me time’ during COVID, is the selected Re:act campaign in New South Wales for 2021.
The selected NSW campaign for Re:act 2021
Both campaigns will be featured across an extensive network of media assets at university campuses, in retail settings, and on street furniture and roadside billboards.
Transurban Road Safety Manager Liz Waller explains that the Re:Act program is a really innovative way of driving behaviour change on the road.
‘We know that young people are over-represented in the road trauma statistics, so having students design campaigns that resonate with their peers is a powerful way of reaching this audience.’